Creative direction is how you lead your audience on a journey
District 2020 connects people and spaces in a smart and sustainable urban environment designed to encourage creativity, collaboration, and innovation. It is a world-class, mixed-use development designed to promote an innovation driven business ecosystem and balanced lifestyle.
This media was created to be showcased at Cityscape Global 2019 Event. The purpose of this media is to articulate the District 2020 vision and present it in innovative and engaging way through the Reality Portal experience at Soluis.
As a Creative Lead for this project I was responsible for working with the client brief as well as being engaged throughout the whole process of pre-production, production and post-production.
I was in charge of all pre-production elements including moodboards, storyboarding and art direction. Throughout the project I have also worked on the cinematics of the final 180˚ animation for the Reality Portal as well as general 3D work in the real-time environments using Unreal-Engine.
Below you can find snippets of the final shots that were included in the media produced for Cityscape Global 2019 for District 2020.
